Roger Willis

Experience

1. 2022 — Present

   Senior Solutions Architect / Web Dev Manager

   ·Universal Technical Institute

   • Lead UTI's enterprise migration from legacy Sitefinity CMS to Uniform DXP and Next.js hosted on Vercel, improving site performance and scalability.
   • Oversee architecture for UTI.edu and multiple microsites, integrating Cloudinary, GA4, server-side GTM, Uniform personalization, and BigQuery analytics pipelines.
   • Partner with Marketing, IT, and Product to define the MarTech modernization roadmap, unifying tools such as Dynamics 365, Customer Insights, AddSearch, and Comm100.
   • Achieved 50%+ faster load times and reduced cache misses through ISR, Vercel Edge Caching, and image transformation strategies.

   • Next.js
   • Vercel
   • Uniform
   • Cloudinary
   • GA4
   • BigQuery
   • GTM
2. 2021 — 2022

   Solutions Architect, Marketing

   ·Universal Technical Institute

   • Defined architecture and technical strategy for marketing-facing web platforms.
   • Served as the bridge between Marketing and Engineering to evaluate and onboard new MarTech platforms.

   • Sitefinity
   • Azure DevOps
   • GTM
   • Analytics
3. 2017 — 2021

   Sr. Software Developer

   ·Universal Technical Institute

   • Built and maintained web applications using Sitefinity CMS, Azure DevOps, Google Tag Manager, Google Analytics, and Symfony.
   • Led front-end development for marketing campaign pages and enrollment funnels.

   • Sitefinity
   • C#
   • ASP.NET
   • GTM
   • Azure DevOps
4. 2016 — 2018

   Marketing Web Development Manager

   ·Universal Technical Institute

   • Managed internal development team delivering marketing campaign sites and enrollment funnels.
   • Led transition from Sitecore to Sitefinity, unifying branding and analytics infrastructure.
   • Partnered with Creative and Media teams to deliver digital campaigns integrated with Google Ads, Bing, and Facebook Pixel.

   • Sitecore
   • Sitefinity
   • Google Ads
   • Facebook Pixel
5. 2014 — 2016

   Senior Web Developer

   ·Universal Technical Institute

   • Designed and maintained enterprise CMS solutions using Sitecore and ASP.NET/C#.
   • Implemented SEO and accessibility improvements that improved organic traffic.
   • Provided CMS author training and documentation for marketing users.

   • Sitecore
   • ASP.NET
   • C#
   • SEO
6. 2007 — 2012

   IT Coordinator / Web Developer

   ·TriVita

   • Developed web applications in ASP.NET/C# and implemented CMS solutions.
   • Built a Facebook responsive mobile shopping cart and implemented cloud hosting strategy using Amazon S3, CloudFront, and EC2.
   • Managed SilverPOP email marketing platform and automated email services.

   • ASP.NET
   • C#
   • WordPress
   • Amazon S3
   • CloudFront
   • SilverPOP

Skills & Tools

Portfolio & Independent Work

I run RW Media & Design — my own independent practice, active since 2005. Below are select clients and agency partners, with links to live sites where available.

• RW Media & Design

  Owner & Principal — 2005 to Present

  RW Media & Design is Roger Willis. Founded in 2005, this is his independent practice for web design, development, and digital consulting. Services span website builds on WordPress (including ACF, custom post types, and custom plugins), Joomla, and Concrete5, logo and graphic design, Google Analytics and Tag Manager implementation, eCommerce integration, and audio/video editing. Active today for select clients and agency partnerships.

  • WordPress
  • ACF
  • Custom Plugins
  • Joomla
  • Concrete5
  • WooCommerce
  • Logo Design
  • SEO
  • GA4
  • GTM
  • A/V Editing

• Yeager Marketing

  Agency Partner

  Website design and development, custom WordPress implementations with ACF, and analytics/GTM integration for this marketing agency and its client roster.

  • WordPress
  • ACF
  • CMS
  • Analytics
  • GTM

• Striventa

  Agency Partner

  Full-stack web development, custom theme creation on the Genesis Framework, WooCommerce setup, and eCommerce integration work delivered through the agency relationship.

  • WordPress
  • WooCommerce
  • Genesis Framework
  • Custom Themes

Contact

I'm open to conversations about architecture, MarTech modernization, WordPress projects, and consulting engagements. Email, LinkedIn, or phone are the best ways to reach me.